About Barbra

Barbra Muzata is a well-seasoned storyteller and integrated communications and branding strategist with diverse industry experience in launching, building, and positioning brands across Africa Middle East.

She uses evidence and insight to get results. This skill, accompanied by her passion for and understanding of Africa, positions her well to provide strategic counsel to leading global brands and executives across the continent. She has experience in different industries including agriculture, information technology, fast-moving consumer goods, retail, pharmaceuticals, and telecommunications.

This forms the basis of her role as communications and brand leader for a global agriculture company.

Barbra plays the role of the CEO’s information custodian, keeping the CEO updated of relevant developments and helping them understand communication issues.

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Barbra’s energy, passion, authentic and insightful content earns the attention of audiences and delivers brand and industry positioning with precision and impact. She uses evidence or data-based insights to help brands and organisations develop and deliver memorable brand stories.

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