30 Nov 2015

Women Leading Business Association (WOLBA)


About Women Leading Business Association (WOLBA)

Women Leading Business Association (WOLBA) is a volunteer established to help entrepreneurs in agribusiness and food to build their brands, share best practice,s and build each other up.

WOLBA brings together professional women with different skillsets to train and equip women entrepreneurs in the agri-food sector across the continent. The Association seeks to inspire African women entrepreneurs, connecting them to the resources they need to successfully brand and build their businesses.

WOLBA will also take advantage of opportunities for digital technology adoption and innovation to help agri entrepreneurs build their online presence along their business journey in the agri-food sector.

“All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” – Tom Peters in Fast Company

Work being done with women agri entrepreneurs includes:

  • Branding and Business Workshops
    • Brand Yourself and business to become a successful entrepreneur
    • Social Media 101 to increase and improve your brand presence online
    • SHeShares Best Practice
      • Join other professionals once a month and learn from their journeys in business and agriculture. Sessions are posted on LinkedIn and Facebook
    • Communications Coaching
      • Working in partnership with various organisations to equip women and professionals with practical skills to become confident communicators and speakers across all platforms, cultures, and communities. To register your interest, please email
    • Mentorship will be launched soon. Stay tuned.
Barbra Muzata

Business, communications and branding leader working in Africa and Middle East