About Women Leading Business Association (WOLBA)
Women Leading Business Association (WOLBA) is a volunteer established to help entrepreneurs in agribusiness and food to build their brands, share best practice,s and build each other up.
WOLBA brings together professional women with different skillsets to train and equip women entrepreneurs in the agri-food sector across the continent. The Association seeks to inspire African women entrepreneurs, connecting them to the resources they need to successfully brand and build their businesses.
WOLBA will also take advantage of opportunities for digital technology adoption and innovation to help agri entrepreneurs build their online presence along their business journey in the agri-food sector.
“All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” – Tom Peters in Fast Company
Work being done with women agri entrepreneurs includes: